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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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What is Digital
Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

  • Position your company as a digital leader

    Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.

  • Shape the digital advertising and marketing industry

    Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. 

  • Access our knowledge hub

    Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

  • Reach and develop across Europe

    Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

  • Protect your interests

    Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards.  Together with its members -companies and national trade associations  – IAB Europe represents over 5,500 organisations.

What's New

[Webinar Recording] The Post Third-Party Cookie Era: 2022 in Review & What to Expect for 2023

Earlier this year Google announced a two-year delay in its phasing out of third-party cookies, …

[Webinar Recording] The Post Third-Party Cookie Era: 2022 in Review & What to Expect for 2023 Read More »

Skai’s Quarterly Digital Trends Report Q3 2022

See Skai’s breakdown of industry trends and performance across retail media, paid search, and paid …

Skai’s Quarterly Digital Trends Report Q3 2022 Read More »

DoubleVerify’s Guide to the Four Fundamental Shifts in Advertising and Media

DoubleVerify’s 2022 Four Fundamental Shifts in Advertising & Media report provides a detailed analysis of …

DoubleVerify’s Guide to the Four Fundamental Shifts in Advertising and Media Read More »

Events

E-commerce Berlin Expo 2023

The E-commerce Berlin Expo is one the most significant pure-play e-commerce events in Europe. The …

E-commerce Berlin Expo 2023 Read More »

Privacy Sandbox: Attribution Reporting API Deep Dive

Tuesday 6th December 16:00 CET – Register Here IAB Europe in collaboration with Google is …

Privacy Sandbox: Attribution Reporting API Deep Dive Read More »

Privacy Sandbox: Personalised Ads APIs (Topics and FLEDGE)

Thursday 15th December 16:00 CET – Register Here IAB Europe in collaboration with Google is …

Privacy Sandbox: Personalised Ads APIs (Topics and FLEDGE) Read More »

News

Now Open! Take Part in IAB Europe’s State of Readiness – Sustainability in Digital Advertising Survey

  Environment impact , Carbon reduction, Social justice. Sustainability is a key topic moving into …

Now Open! Take Part in IAB Europe’s State of Readiness – Sustainability in Digital Advertising Survey Read More »

Member Guest Post with Huawei Ads – The top trends that will shape digital advertising in 2023

  In this week’s member guest blog post we caught up with Maria Ramiro of …

Member Guest Post with Huawei Ads – The top trends that will shape digital advertising in 2023 Read More »

IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release

  IAB Europe has been working with IAB Canada and IAB Techlab to build the …

IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release Read More »

Our Key Focus Areas

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digital-single-market
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Get in touch

IAB Europe is the European-level association
for the digital marketing and advertising ecosystem

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